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Nam June Paik was an early pioneer of video art and created pieces like 1964's TV Cello which combined live performance with video and music. It was a theme they'd return to over the years and Good Morning, Mr. Orwell recreated TV Cello as part of a larger, global performance.
The group Emergency Broadcast Network are considered to be pioneers of the technique, popularizing it during the 1990s. Examples include The Edge's performance of "Numb" at the 1993 MTV Video Music Awards, and the wraparound nominee announcements and package design for the 1998 ceremony.
The British art collective Gorilla Tapes, comprising Gavin Hodge, Tim Morrison and John Dovey, developed a body of scratch video art work, also to much critical acclaim, during the early to mid-1980s. Their seminal 1984 work Death Valley Days reflects upon the stifling atmosphere of the Cold War years and has been exhibited at a number of prestigious venues including Tate Britain where one of the video's fours sections entitled Commander in Chief was included in the 2003 Tate exhibition A Century of Artists Film in Britain.
U2's Zoo TV Tour in the early 1990s, used a range of multimedia including live mixing of a range of video, both live and pre-recorded.
New York artists Bruno Levy, Jack Hazard and Richie Lau composed Squaresquare in late 2001.